Sunday, February 23, 2014

Free PDF Strategic Advertising ManagementBy Larry Percy, Richard Elliott

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The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of advertising fit together.

  • Sales Rank: #7588450 in Books
  • Published on: 2012-11-26
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, 1.72 pounds
  • Binding: Paperback
  • 448 pages

About the Author
Larry Percy Visiting Professor, Copenhagen Business School and Stockholm University, and International Consultant in Marketing Communications and Brand Strategy
Richard Elliott, Professor of Marketing and Consumer Research, University of Bath School of Management, and Fellow of St Anne's College, Oxford

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Saturday, February 22, 2014

PDF Ebook The Norma GeneBy M. E. Roufa

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Fiction. As the world's first completely illegal clone of America's 16th President, Abe Finkelstein grew up with just one wish: to live his life just like anybody else. But when you're a living ringer for one of the country's best-loved historical figures, privacy is hard to come by—especially when your face is on money. Across town, Norma Greenberg, one of the world's many Marilyn Monroe clones, is struggling with identity issues of a different sort. It's not easy going through life as a copy of the beautiful Norma Jeane Baker! When Abe is taken away by government agents eager to discover the secrets of his illustrious ancestor, Norma could be Abe's last hope of escape—or, thanks to her kleptomania, his worst chance of recapture. With only their wits, a cigarette lighter, a bottle of perfume, and the disembodied arm of Richard Nixon, can Abe and Norma make it back to safety and anonymity?

  • Sales Rank: #888201 in Books
  • Published on: 2015-08-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x 5.50" w x .75" l, .98 pounds
  • Binding: Paperback
  • 310 pages

Review
"A gorgeous, funny romp along the seam between reality and artifice, fame and obscurity, history and Disney, Roufa has a deft, hilarious touch. This is a wry, gleeful take on the choice between destiny, authenticity, love, and the eternal call of the stovepipe hat." - Dahlia Lithwick, Senior Editor, Slate


"Roufa's characters are both endearing and funny, and she plumbs the premise they're based on for delightfully zany details" - Kirkus Reviews


"A perfect gem with terrifically simple and funny twists." - Josh Kilmer-Purcell, New York Times bestselling author of I Am Not Myself These Days and The Bucolic Plague


"An intriguing premise and cerebral writing make The Norma Gene a rollicking good read." - Kathy Hepinstall, author of Blue Asylum and Sisters of Shiloh.

About the Author
M.E. Roufa has ridden an ostrich, appeared on Jeopardy, and can crochet a mean banana. In her spare time, she works as an award winning advertising writer and creative director whose work has appeared everywhere from the Super Bowl to the sides of shampoo bottles. THE NORMA GENE is her first novel.

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Wednesday, February 19, 2014

Ebook Free Marketing Strategy: The Thinking InvolvedBy Mark E. Hill

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Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

  • Sales Rank: #504978 in Books
  • Published on: 2012-04-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x .80" w x 8.00" l, 1.50 pounds
  • Binding: Paperback
  • 360 pages

Review
“The unique feature of this textbook is that it blends traditional marketing thinking and the emerging theme of thinking in marketing. It is an awesome marketing textbook.” (Jifeng Mu 2011-10-27)

“The author introduces strategy as a ‘way of thinking’ as opposed to using models in a passive manner. The goal is very ambitious and I commend him on adopting this stance. The various thought projects, decompression exercises, etc, are very well thought out.” (Debi Mishra 2011-10-27)

About the Author
Mark E. Hill is an Associate Professor of Marketing at Montclair State University with more than 20 years of academic and professional experience. He has taught graduate and undergraduate courses in Marketing Strategy, Marketing Research, and Consumer Behavior, and has published numerous articles on subjects related to marketing thinking. In 2006, he was honored with the Best Article for 2001 award by the journal of Marketing Education Review on “Teaching and Effectiveness: Another Look,” at the 2006 Society for Marketing Advances Annual Conference. While Dr. Hill’s research provides the academic foundation of Marketing Strategy: The Thinking Involved, it is a culmination of his years of teaching, observing students, and listening to what employers are looking for from graduating marketing students that led to his interest in developing a different approach to teaching marketing. He received his Doctorate degree in Marketing from Southern Illinois University and has an MBA and a Bachelor’s degree in Mechanical Engineering. Prior to his academic career, Dr. Hill worked as an Aerospace Engineer for General Electric, a Technical Manager for American Airlines, and a Marketing Representative for Unison Industries. He has been a consultant to companies across the United States, providing services in the areas of marketing research and marketing strategy.

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Wednesday, February 12, 2014

Ebook Free Watching Her (A Shy Wife's Tale)By Audri Nichols

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Kevin has waited for the longest time to get married to his high school girlfriend and finally consummate their marriage. Once he gets there, however, he realizes that although she never denies him, she never seems like she wants to take it further.

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  • Sales Rank: #1538656 in eBooks
  • Published on: 2013-09-16
  • Released on: 2013-09-16
  • Format: Kindle eBook

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Saturday, February 1, 2014

Ebook Download Primitive Methodism (Exploring Methodism)

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Product details

Series: Exploring Methodism (Book 5)

Paperback: 175 pages

Publisher: Epworth Pr; First Edition edition (November 1, 2002)

Language: English

ISBN-10: 0716205548

ISBN-13: 978-0716205548

Product Dimensions:

7.8 x 0.5 x 8.8 inches

Shipping Weight: 13.4 ounces

Average Customer Review:

Be the first to review this item

Amazon Best Sellers Rank:

#1,497,075 in Books (See Top 100 in Books)

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